🏙️  The PropTech Germany Study 2025: A Clearer View of the Challenges Ahead

Since 2020, the #PropTech Germany study series has offered insights into key factors of the construction and real estate sector. For the sixth year in a row, TH Aschaffenburg University of Applied Sciences and blackprint present the study about the PropTech market in #Germany.The findings show that across all phases, from market entry and sales to implementation, the hurdles within construction and real estate companies have intensified compared to 2021.

📌 Slow decision-making structures due to lack of pressure to digitize

📌 Low risk appetite

📌 Accessing the right decision-makers

📌 No clear project ownership, leading to unclear responsibilities

📌 Insufficient budgets often stall progress📌 A lack of prioritization during implementation

📌 No C-level sponsorship to drive decisions

We at STYX believe that overcoming these barriers requires more than just capital. It takes deep sector expertise, close partnerships, and the courage to challenge the status quo. That’s why we back PropTech founders who are ready to rethink #urbanspace and build a more resilient #future.