🏢The PropTech Germany Study 2025: What It Takes to Build a Successful PropTech Startup
The PropTech Germany Study 2025 by TH Aschaffenburg University of Applied Sciences and blackprint shows: while the challenges for startups in realestate have grown, the path to success has become more fragmented and harder to define.
What does it take to build a winning hashtag#PropTech startup today?
🧭 A clear positioning with a compelling mission
📈 A scalable business model that signals long-term potential
🚀 Strong founder personalities with drive and clarity
🎯 Targeted visibility and sharp brand identity
📊 Reliable KPIs, exit strategies & experience — still relevant, but losing weight
Ultimately, success in PropTech depends on more than just product and funding. It takes an understanding of how the industry works and how to navigate it.
And one insight stands out:
👉 40% of PropTech founders say that a strong industry network is decisive for growth.
At STYX, we see this confirmed in every pitch and every partnership. That’s why we invest more than capital, we invest our network. We bring PropTech founders into the right rooms, at the right time, with the right story.
